Standards
Editorial Policy
This page documents how an article gets from an idea to a published URL. It exists so readers can judge the process, not just the output.
The workflow
- Brief. A specific reader question and search intent are written down first. If the question is vague, the article is not started.
- Research. Fibre composition, construction details and care requirements are checked against manufacturer or standards documentation rather than other blogs.
- Draft. The piece is written to the brief with a defined structure: what to own, how it combines, what to check before buying.
- Independent review. A second editor checks factual accuracy, sourcing, originality, completeness, English, search intent, internal links, image rights and product claims.
- Revision. A failed review returns the article to the writer. Two revision rounds are allowed; after that it goes to a human editor.
- Approval. Only an approved article may be scheduled or published. Draft and in-review articles never appear on the site, in the feed or in the sitemap.
What the reviewer checks
- Are claims verifiable, and are sources named where a claim is specific?
- Does the article contain invented experience, invented testing, invented prices or invented ratings?
- Is there original value, or is it a rewrite of a competing article?
- Is the English clear, and does the piece match the search intent?
- Are internal links relevant and working?
- Are images licensed for this use, and do they depict what the caption says?
Dates
Every article shows a published date. When the substance changes, an updated date is added. We do not change a published date to make old content look new.
Corrections
Corrections are made in the article, and substantive corrections are noted. Report an error to editor@formandfold.example.
Images
We use images we own or images generated in-house for this publication. Where a third-party image is used, its licence and credit are recorded. We do not scrape images from retailers or other publishers, and we do not present concept imagery as a photograph of a specific product.
Advertising and independence
Advertising and affiliate links, when present, are separated from editorial decisions. No advertiser reviews or approves articles. See the affiliate disclosure for the current status.