Standards

Editorial Policy

Last updated November 1, 2026

This page documents how an article gets from an idea to a published URL. It exists so readers can judge the process, not just the output.

The workflow

  1. Brief. A specific reader question and search intent are written down first. If the question is vague, the article is not started.
  2. Research. Fibre composition, construction details and care requirements are checked against manufacturer or standards documentation rather than other blogs.
  3. Draft. The piece is written to the brief with a defined structure: what to own, how it combines, what to check before buying.
  4. Independent review. A second editor checks factual accuracy, sourcing, originality, completeness, English, search intent, internal links, image rights and product claims.
  5. Revision. A failed review returns the article to the writer. Two revision rounds are allowed; after that it goes to a human editor.
  6. Approval. Only an approved article may be scheduled or published. Draft and in-review articles never appear on the site, in the feed or in the sitemap.

What the reviewer checks

  • Are claims verifiable, and are sources named where a claim is specific?
  • Does the article contain invented experience, invented testing, invented prices or invented ratings?
  • Is there original value, or is it a rewrite of a competing article?
  • Is the English clear, and does the piece match the search intent?
  • Are internal links relevant and working?
  • Are images licensed for this use, and do they depict what the caption says?

Dates

Every article shows a published date. When the substance changes, an updated date is added. We do not change a published date to make old content look new.

Corrections

Corrections are made in the article, and substantive corrections are noted. Report an error to editor@formandfold.example.

Images

We use images we own or images generated in-house for this publication. Where a third-party image is used, its licence and credit are recorded. We do not scrape images from retailers or other publishers, and we do not present concept imagery as a photograph of a specific product.

Advertising and independence

Advertising and affiliate links, when present, are separated from editorial decisions. No advertiser reviews or approves articles. See the affiliate disclosure for the current status.